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Case study book for MSMEs

New Delhi, May 24 (KNN)  A case study book for micro, small and medium enterprises (MSMEs) titled 'Entrepreneurial Empowerment through Design' was launched by Design Clinic Scheme for MSMEs (DCS-MSMEs) here.

The book which is a first publication of its kind is a compilation of 21 case studies of design projects under DCS-MSMEs.

Speaking during the launch, MSME Secretary, Madhav Lal said one of the critical functions of the scheme is to look at design manufacturing and understand how manufacturing takes place and also study the trends.

"In the Design Clinic Scheme, the role of the central government in an area that really does not belong to its portfolio, emerged out of the budget that we have created to fund market failures. This is a part of the national manufacturing competitiveness programme, (NMCP)” he said.

The launch event was attended by members from CII, FICCI, FISME, PHDCCI, NIFT among others. MSME AS and DC, Amrendra Sinha, National Institute of Design director, Pradyumna Vyas and, NID Ahmedabad Design Clinic Scheme project head, Shashank Mehta were also present.

Sinha said that design began with fashion but has extended to well beyond, where the young are willing to take risks.

“Traditional handicrafts and industry where design intervention does not take place - will close down and skills will die," he said.

Vyas said authorities in Ghana were impressed with the outcomes of the DCS that they want to carry the model to Africa as well.

The DCS-MSMEs is a government initiative which is unique and this ambitious design intervention scheme proposes to benefit MSME industries by providing financial benefit and expert design solutions to real time design problems; by innovating new products and adding value to existing products.