Entrepreneurship programme on digital marketing

New Delhi, Jan 10 (KNN) In order to improve customer value proposition and overall Competitiveness, the MSME Technology Development Centre (TDC), Agra is organising an entrepreneurship development programme (EDP) on digital marketing at Leelajay Technologies in Gurgaon.

The programme which is scheduled to be held from January 18-19, will help marketing professionals to understand how to exploit digital marketing tools and techniques.

The content of the course includes various topics like digital marketing, content management system, website creation, live CMS system, email campaign, web analytic, search engine optimization and leverage social media.

The programme would be suitable for app developers, content developers, web developers, affiliate agents, search management, vendors, suppliers, consultants, strategists and business analysts, sales executives, product managers, digital marketing experts, media buyers, planners, business development managers, advertising executives, media managers, CMO's and CEO's.

Digital Marketing is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement.

The rapid growth of digital marketing industry is a direct consequence of the global phenomenon that is the internet.