Precision Targeting: How MSMEs can reach customers right when they need their product with this approach

Technology for MSMEs: Every company already has a marketing strategy. Precision targeting doesn't replace a company's primary selling strategy; it augments the main plan.

Startup India

Precision Targeting: How MSMEs can reach customers right when they need their product with this approach

Technology for MSMEs: Every company already has a marketing strategy. Precision targeting doesn't replace a company's primary selling strategy; it augments the main plan.

The enormous volumes of data footprint left online when crunched and looked at analytically can reveal a lot about lifestyles and behavioural attributes.

Technology for MSMEs: Precision targeting lets a company reach consumers at the very moment when they are most likely to be in need of a product or service. For instance, using precision targeting, a company may prompt a young unmarried man to buy flowers and chocolates as a particular date approaches. Similarly, a married couple may be prompted to buy a vacation as an anniversary draws near. While precision targeting is valuable to many industries, it is especially useful for startups and young companies. With precision targeting, startups and young companies can acquire customers at a significantly lower cost per acquisition.