Tech adoption taking place across all sectors, including SMBs: Microsoft-IDC study

Countering the threat posed by the Covid outbreak, 77% of Indian organisations have found innovation to be critical or important to their performance and resilience. Moreover, the pandemic has accelerated the evolution towards innovation, with companies in India maturing by 4% over the last six months, as per a recent Microsoft and IDC report.

Countering the threat posed by the Covid outbreak, 77% of Indian organisations have found innovation to be critical or important to their performance and resilience. Moreover, the pandemic has accelerated the evolution towards innovation, with companies in India maturing by 4% over the last six months, as per a recent Microsoft and IDC report.The study introduced the culture of innovation framework, which spans the dimensions of people, process, data, and technology, to assess organisations’ approach to innovation. It surveyed 439 business decision makers and 438 workers in India within a 6-month period, before and since COVID-19. The India study was part of a broader survey among 3,312 business decision makers and 3,495 workers across 15 markets in the Asia Pacific region. Through the research, organisations’ maturity was mapped and ..