In stepping up its efforts to market the products of MSMEs, NSIC has set up a Specialized Marketing Intelligence Cell to collect and disseminate both domestic and international marketing intelligence in coordination with other relevant department/agencies. This Cell provides a single point contact to collect database relating to bulk buyers in Government, Public and Private sectors, the detail of exporters, international buyers and technology suppliers. Besides, the information on trade leads and product wise buyers and sellers as well as database relating to DGS & D suppliers with prices of their products, shall also be provided by this NSIC Marketing Intelligence Cell to help MSMEs in getting appropriate information at one place and at the right time which will enable MSMEs in enhancing their ability to gauge and be at par with the global demand.
In the current era of globalization, MSMEs need marketing information about the changing pattern of fashions / tastes in the domestic and international market besides information about the trends in exports and potential for exports. These are the vital inputs for making MSMEs aware about their marketing strategy. MSMEs need to be provided with market related information, new avenues for their products, new business practices, both domestically as well as overseas. MSMEs are handicapped because of the non availability of information pertaining to Centre Government / State Government policies and programmes.
MSME Global Mart and MSME Shopping are exclusively meant for MSMEs of India & developing countries to boost export, manufacturing, supply of machines. The website is powered by The National Small Industries Corporation Ltd. - NSIC