After the successful Jaipur and Bhopal editions of the FE Emerging Business Growth Workshops — a multi-city initiative by FE Aspire focusing on regional MSMEs – the Surat edition took place on April 25th. The half-day event, powered by WhatsApp, focused on the digital transformation of MSMEs in the diamond city of India.
After the successful Jaipur and Bhopal editions of the FE Emerging Business Growth Workshops — a multi-city initiative by FE Aspire focusing on regional MSMEs – the Surat edition took place on April 25th. The half-day event, powered by WhatsApp, focused on the digital transformation of MSMEs in the diamond city of India.
As the adoption of digital technology has often been considered one of the key levers for the country to transform its industry and make way for ground-level impact in cities and towns beyond metros and tier 1 cities, the Surat workshop helped MSMEs understand and adopt the next level in digital technology adoption when it comes to engaging with their customers, accelerating sales and driving overall better customer support outcomes.
The workshop witnessed a packed gathering of MSME entrepreneurs listening to the biggest MSME voices from Surat on how technological solutions can elevate not just their business profile but also customer trust, decision-making, cost efficiency and more.
The programme kickstarted with a keynote address on how the WhatsApp Business app can help MSMEs make their customer conversations more impactful in business.
In his keynote address, Rohant Shyam Rammohan who leads business messaging for WhatsApp India, explained how chat-based interactions have gained significance among brands and are a key tool for business growth.
“A lot of us (customers) have started interacting with businesses on chat. For instance, banks have started with simple banking solutions like checking balance, ordering new cheque book etc., through a few messages on WhatsApp,” said Rammohan.
“For customers, on the other hand, especially post-COVID, it has become very important to talk to the company before they make a purchase in terms of trust building. This is where WhatsApp for business comes into play. It works as effectively as a website or any other platform that businesses otherwise would be using to establish trust with your customer,” he added.
