Indian companies need a new perspective on China: Liu Zhijie, Deputy Consul General of China

KOLKATA: Mr Liu Zhijie, Deputy Consul General of China, Consulate General of China in Kolkata, said Indian companies need to understand China from a different perspective. He was speaking at a workshop organised by CII in Kolkata on Monday. 

According to Mr Zhijie, deeper engagement between India and China will inject new dynamism, strengthen economies of both countries and improve people's living standard. He invited Indian importers and exporters to various important exhibitions held in China such as the China Import and Export Fair, China-South Asia Expo, China-ASEAN Expo, Western China International Fair and China-India CEO Summit. "These will give you a clearer idea of how you can get the best out of China, he said. 

The future lies in India and China, expressed Biswajit Sengupta, head - financial markets,
Standard Chartered Bank "The two countries have to grow together, not at the cost of one another," Mr Sengupta said. 

Jeff Xu, partner (tax and business services), Shanghai Deloitte Ltd, gave a presentation on A Profile on China, detailing how China's economy has moved rapidly and why it is one of the most attractive destinations for foreign direct investments. Mr Xu also highlighted several aspects, including the need for understanding China's 12th Five-Year Plan that provides policy guidance to the economic and industrial development in the future years. 

In his presentation, titled, China Relevant ... China Ready, Mr David Hong, foreign legal counsel of renowned global law firm, King & Wood Mallesons, explained some important dos and don'ts for carrying out business with China. In step, in his presentation, The Road to Readiness, Steve Crandall, vice president & general manager, 
Technomic Asia, a Shanghai-based market strategy firm, dwelt upon the importance of "assessing each other before starting a venture". 

Heiko Bugs, partner - Asia Pacific Solidance, a marketing and growth strategy consulting firm, focused on practices followed by companies that have achieved success in China. A presentation was also made by Dr G Venkat Raman, faculty, Indian Institute of Management, Kozikode, on Cultural Determinants of Chinese Negotiations Behaviour. 

Rounding up, Viresh Oberoi, deputy chairman, CII Eastern Region, described China and India as the countries destined to play a significant role in the global economy in years to come.