Texcryl MT-30 is an anionic Hydrophobically modified Alkali Swellable Emulsion (HASE) thickener. It helps in modifying the rheology of emulsions and dispersions to improve sag resistance, application consistency and reduce spattering. On swelling it forms a network with the emulsion particles and not the aqueous phase of the system. The hydrophobic chain in the additive promotes its binding to latex binder, pigments, fillers, and additives present in the system. This provides uniform and consistent properties throughout the system for better performance.