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A $200 bn opportunity in India's B2B online marketplaces by 2030: Report

BENGALURU: Bessemer Venture Partners, a venture capital and private equity firm, observes a $200 billion window of opportunity in India's B2B Online Marketplaces by 2030, as part of its recent thesis titled “The emergence of B2B Marketplaces in India.”

As per the report, a confluence of factors including rising internet penetration, growth of digital infrastructure, favourable regulatory policies and a conducive cross-border environment are together set to drive.

Key contributors for the growth will include instant payments through a Unified Payments Interface (UPI), the formalisation of businesses through Goods and Services Tax (GST), increased manufacturing activities through Production Linked Incentive (PLI) schemes, and the global de-risking of supply chains with companies adopting a China +1 strategy.

Partner at Bessemer Venture Partners, said in a statement, “We are still in early days of the B2B opportunity in India. B2B marketplace startups have the opportunity to emulate in the next 5-10 years the same growth trajectory that B2C internet companies saw in the last decade. To fully leverage this opportunity B2B marketplaces must play a larger role than traditional distributors and focus on providing end-to-end management of transactions, with a deep technology.