KOLKATA: Cement major ACC Ltd aims to regain its lost marketshare over the next few years in West Bengal with capacity building and fresh retail focus in the state.
"We had 12 to 13 per cent marketshare three to four years back which had come down to 11 per cent now in West Bengal. But, we will regain it in the next few years with new capacity coming up at Kharagpur," ACC Chief Executive (East) Vivek Chawla said today.
He said with the new proposed cement grinding unit for 1.5 million tonnes capacity and new focus on retail marketing the company will able to increase its marketshare to 13-14 per cent in the six million tonnes market of West Bengal.
The cement market in the state is witnessing double digit growth at present.
Chawla said the company will announce the concreate plan for the new cement grinding unit for 1.5 million tonnes capacity at Kharagpur in West Midnapore district will be announced early 2014.
Discussions are also on with the state government for acquiring about 150 acres for the proposed project.
The company's production capacity in the state is only 0.6 million tonne per annum at Madhukunda, located near the Asansol-Durgapur industrial belt.
But, in the eastern region as a whole the company has a capacity of six million tonnes.
ACC was also planning to use surplus flyash from its cement plants in the Eastern region to make bricks as value addition.
The company is aiming at producing one lakh bricks a day from across five plants in West Bengal on a franchisee model and plans are also afoot for such plants in other eastern states.