MUMBAI: Allen Solly, a clothing brand from the Madura Fashion and Lifestyle stable, today said it aims to clock Rs 650 crore revenue this fiscal on the back of strong growth in business and consumer-focused innovations like Colour Lab.
Colour Lab, which will be available at about 140 Allen Solly stores later this week, will allow consumers to order shirts and trousers and choose from 670 shades. This means one can get his favourite shirt or pants customised at a premium of around Rs 400 apiece.
"We have seen close to 40 per cent growth so far, and this year we will hit the Rs 650-crore mark. Last year, we did about Rs 470 crore," Allen Solly brand head Sooraj Bhat told PTI.
He said the company is also increasing the number of its exclusive stores from 170 to 200 this year.
About Colour Lab, which will be available soon, Bhat said the launch was a part of the 20-year old brand to stay relevant to the youth.
"Since our launch in 1993, we have created relaxed work-wear and in 1995, Friday Dressing. Colour is synonymous with our brand and now we are looking at co-creating apparel with consumers," he added.
Bhat said innovation was a key driver for Allen Solly, and Colour Lab took about five-six months to materialise. "We partnered Mobilox for technology and Dystar for the shades. We had to ensure that our facilities could make single pieces as well," he said.
The company is investing Rs 10 crore in manufacturing and marketing Colour Lab.
A consumer can walk into an Allen Solly store or log onto their website and choose the colour of the apparel, size and place the order through a tablet. The apparel will be delivered in 15 days.
The concept will be available at about 140 stores and consumers will have to pay a premium of about Rs 400 for the customised service.
Allen Solly will introduce the feature for women's line too next season. Women's range accounts for about 25 per cent of the brand's sales.