Amul clocks 18% sales growth in FY13

 Amul, the country's largest dairy brand, has clocked a sales revenue of Rs 13,750 crore in 2012-13, registering a growth of 18% over the previous year's turnover of Rs 11,668 crore.

Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk and milk products, has been growing at a compounded growth rate of 20% for the past five years.

On Monday, GCMMF officials could not be reached for comments. However, sources in the cooperative said the dairy was working on revised numbers after processing the last few orders and this might take the turnover to the Rs 14,000-crore mark. Amul procures close to 125-lakh litre milk a day with 10% sourced from other states where the group is expanding its network.

 Now, GCMMF is exploring the possibility of developing a cooperative dairy in Jharkhand. A top official with one of the dairy co-operatives from Gujarat pointed that the sales turnover should have crossed Rs 14,500 crore in 2012-13 owing to huge stocks of skimmed milk powder (SMP) and butter oil. "They had the opportunity to sell but were not able to do so due to unfavourable export policies," he said. According to industry sources, Amul has a stock of 65,000 tonne SMP and over 30,000 tonne of butter and ghee.

In an earlier interaction, GCMMF chairman Vipul Chaudhary had said the dairy was focusing on expanding its capacity across plants by 30% to process 200-lakh litre milk per day as milk procurement is rising. To achieve its ambitious targets, GCMMF is expanding the market for liquid milk under the Amul brand in other markets while it is pushing the sales of value-added products for better margins.

Meanwhile, sales turnover of the Amul group, owned by close to 32 lakh farmers from 17 district cooperatives, is estimated at almost Rs20,000 crore when members' local and cattle feed business of district cooperatives is taken into account.