MUMBAI: CA Media Digital today said it has appointed Ashish Joshi as its Vice President Digital and Business Head (Fluence).
The appointment is a significant step towards building CA Media's vision of being a strong player in the digital domain, CA Media Digital said in a statement.
Along with managing Fluence, he will help incubate and grow various consumer facing businesses in New Media, it added.
Fluence is an online influencer network around celebrities and brands. It helps celebrities likeAmitabh Bachchan, Salman Khan and Karisma Kapoor manage their digital life including social media presence, digital endorsements, online/mobile monetisation and equity-linked investments in the digital space.