MUMBAI: Carlsberg India, a unit of Denmark-based Carlsberg Group today launched a fruit-flavored strong beer in itsTuborg Strong brand that is positioned for younger consumers.
"Tuborg Booster Strong is priced at Rs 105 for a 500ml can and Rs 135 for 650ml bottle and enriched with natural fruit flavour that reduces bitterness and gives a smooth after taste," Carlsberg India said in a statement here.
Tuborg Booster Strong is the first fruit-flavoured strong beer in the Indian market and has been launched at Kolkata and Mumbai, the company said.
The new beer will be rolled out in a phased manner over the next one month across major cities like, New Delhi, Bengaluru, Pune, Hyderabad, Nagpur, Bangalore and Bhubaneswar.
"Continuing with our commitment to innovation and focus on building the strong beer portfolio in India, Tuborg Booster Strong creates a completely new and differentiated category of flavored strong beer and strengthens our offering mix," Carlsberg India Marketing DirectorSubodh Marwah said.