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DBS Bank names Sheran Mehra Marketing Communications head

MUMBAI: Singapore's DBS Bank today said it has appointed Sheran Mehra as the Head for Group Strategic and Marketing Communications in India. 

Prior to joining the foreign lender, Mehra was the Head of Resort Marketing at Mahindra Holidays & Resort India. 

In the past, she had been associated with banks like 
HSBC, Barclays and Dhanlaxmi. 

"Given India's close ties with Singapore, it is important that we create our identity here, and being a banking, 
financial services and insurance (BFSI) marketing doyen, Sheran is the right fit for the right challenge," DBS Bank Chief Executive Officer and General Manager Sanjiv Bhasin said in a statement.