Parcel company DPD has launched DPD Direct, an international service for UK e-tailers.

DPD Direct, a dedicated B2C home delivery service, aims at reducing not only the cost of international home deliveries, but also the hassle, by simplifying customs and duty issues for retailers.

The service provides a tracking and returns service and generates in-country notifications for recipients in their own language.

River Island and Rocks TV are among the first to sign-up for the new dedicated international home delivery service.

These and other retailers’ parcels will be delivered to the 12 largest international markets for UK e-tailers including the USA and Australia.

“Many UK based e-tailers have been reluctant to target overseas customers due to historical expensive and complicated global shipping,” said Dwain McDonald, DPD’s CEO. “We aim to make it as easy for UK e-tailers to sell to customers living in Sydney as Southampton.”