New Delhi, Sept 18 (KNN) eBay India, today highlighted its e-commerce adoption trends by small and medium enterprises while unveiling its online business index report here.
The findings were compiled using survey responses from over 700 of eBay India’s top sellers, whose annual turnover ranges from USD 10,000 to USD 4.5 million.
The online business index is a major new research report of Indian businesses engaged in e-commerce.
One of the key findings of the e-Bay online business index is multi-channel strategy in which 53 per cent of both domestic and retail exports entrepreneurs only sell online.
“The top reason being they don’t feel the need of having an offline store. However some entrepreneurs follow a multi-channel strategy with eBay being the major contributor of sales,” eBay said.
The other key findings are the healthy growth rates and optimism amongst the entrepreneurs; generating employment, mobile commerce, growth enablers, government asks, profitable channel.
eBay India, Managing Director, Latif Nathani said, “eBay India is committed to encouraging many more Indian entrepreneurs to benefit t from the large domestic export opportunity provided by eBay’s strong entrepreneurship platform and consumer base.”
The eBay Online Business Index is an attempt to present the pulse of the online entrepreneur and give their views a voice, Nathani added.
E-commerce provides a big opportunity to the micro, small and medium enterprises to expand their reach, said Secretary General of Federation of Indian Micro Small and Medium Enterprises (FISME), Anil Bhardwaj.
Urging the entrepreneurs to explore the e-commerce mode more, Bhardwaj revealed that more than 50 per cent of the orders to e-commerce websites come from non-metro cities. Also, more than 9,000 pin codes have been reached through e-commerce, he added.
He also highlighted two important findings about e-commerce, “e-commerce that is happening now in India, happened 10 years ago in the US and four years back in China.
E-commerce is not only attracting the buyers but also in more than 60 per cent of the cases, it is even influencing the decision of the buyers.
Focusing on the logistic challenges faced by the industry, Nathani said, Logistics is the lifeblood of the ecommerce shipping parcels from the seller to the end consumer and hence they have demands of their logistic partners. Both domestic and retail export entrepreneurs demand more competitive shipping rates from logistic partners.”
Logistics has numerous challenges like different taxation laws of different states, transportation, infrastructure, different committees to check consignments at different places, said Bhardwaj.
Speaking about the importance of e-commerce, Jewellery trader, Parul Arora who runs an online jewellery store through e-Bay said, “Online store gives a flexibility to work from where and when I want. I have clients from all around the world without any store.”
In Q2 2013, eBay Inc enabled more than USD 51 billion of Commerce Volume.
