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Entrepreneurship programme on digital marketing

New Delhi, Mar 25 (KNN) With an objective to improve customer value proposition and overall competitiveness in the SME sector, the Ministry of Micro, Small and Medium Enterprises Technology Development Centre (MSME-TDC) is organising an entrepreneurship skill development programme on digital marketing.

The certificate programme will be held on March-29 and 30, 2014 in Gurgaon.

The content of the course includes various topics like digital marketing, content management system and website creation, e-mail campaigns, web analytics-demo, exercise - connecting landing page, search engine optimization and marketing and leverage social media.

The two-day programme is suitable for people from various sectors like app developers, content developers, web developers, affiliate agents, search management, vendors, suppliers, consultants, strategists and business analysts, sales executives, product managers, digital marketing experts, media buyers, planners, business development managers, advertising executives, media managers, CMO's and CEO's.

Digital Marketing is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, television and radio advertisement.

The rapid growth of digital marketing industry is a direct consequence of the global phenomenon that is the internet.