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Flipkart launches 'Flipkart Boost' for digital-first consumer brands, to empower MSMEs, claims Senior Vice President Ravi Iyer

"The onset of the pandemic and the resulting rise of direct-to-consumer brands have boosted the MSME sector in India. The growing popularity of digital-first brands driven by a focus on specific customer needs demonstrates immense market potential," Flipkart Senior Vice President and Head (Corporate Development) Ravi Iyer said

Walmart-owned Flipkart on Tuesday launched 'Flipkart Boost', a new programme aimed at helping digital-first consumer brands to grow their business. Through a service fee model, Flipkart Boost will provide end-to-end support covering planning, advertising, cataloguing, logistics, quality control and mentoring to emerging 'Made in India' brands, a statement said. The move is also expected to help Medium, Small and Micro Enterprises (MSME). 

"As India's homegrown e-commerce marketplace, our primary goal is to expand our offerings in line with evolving customer preferences; while ensuring empowerment of Indian MSMEs (Micro, Small & Medium Enterprises) and partnering in the 'Make in India' mission," Flipkart Senior Vice President and Head (Corporate Development) Ravi Iyer said.