The company said Nirmaan now has over 13 partners offering different value-added services (VAS) for MSMEs to increase their potential market reach, enable finance and banking support, simplify legal and compliance, enhance employees’ health and welfare, and more.
Godrej Capital, the non-banking finance company (NBFC) arm of the Godrej Group, on Thursday, announced partnerships with DBS Bank India, Visa and Amazon for its new digital platform Nirmaan to add to the bouquet of services offered to MSMEs. The company said Nirmaan now has over 13 partners offering different value-added services (VAS) for MSMEs to increase their potential market reach, enable finance and banking support, simplify legal and compliance, enhance employees’ health and welfare, and more.
For instance, Amazon’s partnership with Nirmaan will help MSMEs showcase and sell their products to customers across India by listing them on Amazon.in. It will additionally help open the door to global markets, with a three-month subscription to Amazon’s e-commerce exports program called Amazon Global Selling. Likewise, with Visa, MSMEs will get access to a comprehensive payment solutions and DBS Bank India will offer access to a comprehensive suite of value-added services, featuring a customised current account.
Sujai Raina, Vice President and Head – Business Development, India, Visa said, “We are facilitating the DBS Current Account with a Business Debit Card offering specially curated for Nirmaan users, that allows MSMEs to make payments seamlessly, thus enabling them to drive business priorities and growth imperatives.”
Godrej capital had announced the launch of Nirmaan in April this year. The other partners on the platform are Onsurity (employee healthcare platform), Zolvit (tax and compliance support for MSMEs), MSMEx (advisory platform for MSMEs), and new partners GeM Tech Paras (GeM consultancy), Escrowpay (digital escrow account), GreytHR (HR and payroll software) and Serapis Knowledge Solutions (strategy and research firm).
Speaking about the partnership, Manish Shah, MD & CEO at Godrej Capital, said, “We aim to be catalysts and help MSMEs beyond lending by being a part of their business growth journey. Aligned with the Godrej Group’s nation-building ethos, we see ourselves as enablers and we firmly believe that, with the collective commitment and services provided by our partners, we can make a difference and contribute towards making India a 5 trillion-dollar economy.”
