NEW DELHI: After finding that somecompanies are selling fertilisers at higher rates despite fall in prices, the governmenthas directed firms to run advertisement campaigns immediately to tell farmers aboutcut in prices of phosphatic and potassic soil-nutrients.
In a directive issued to companies, thefertiliser ministry said: "It has been observed that most of the fertiliser companies have not given wide publication, advertisement regarding reduction of prices of fertilisers produced and imported by them."
The companies have not taken steps to create awareness about price reduction despite their assurance that they will use all means of communication for educating farmers about the reduction in prices of fertilisers, it said.
On May 1, the government had slashed subsidy on phosphatic and potassic (P&K) fertilisers such as DAP for this fiscal in view of falling global prices. It expected that importers would pass on the decline of Rs 1,000-1,500 per tonne in global prices of di-ammonium phosphate (DAP) and potash fertilisers to farmers.
"If the copies or clippings of advertisement given by the companies are not received within 10 days from the issue of this letter it will be presumed that the companies have failed to issue such advertisement," the directive said.