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Indian SMEs gear up for Amazon's Black Friday sale

Amazon India had done very well despite all the gloom during their sale season earlier this month. In fact Amazon and Flipkart, raked in $3.5 billion (about Rs 26,000 crore) during the first four days of their flagship festive season sales events. Now, Amazon is gearing up for the Black Friday and Cyber Monday sale that will be from November 26 to November 30. More than 70,000 Indian exporters are participating in this international event to showcase their products. On Black Friday last year Indian exporters saw a year-on-year growth of 76% in the total units sold and on Cyber Monday, they witnessed 55% year-on-year growth in total units sold.

Amazon Global Selling was launched in 2015 with about 100 exporters and at present enables more than 70,000 Indian exporters to sell their products worldwide through its 15 international websites in countries such as USA, UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkey, Brazil, Japan, Australia and Singapore. In 2019, more than 800 MSMEs on the program surpassed Rs 1 crore in e-commerce exports sales.

mazon customers globally will be able to discover a range of products including gifting options like Science, Technology, Engineering, and Math (STEM) toys, fashion jewelry, teas and beverages, beauty products, leather products by exporters from across India. Black Friday and Cyber Monday are significant events marking the beginning of the holiday season in the USA. The ecommerce giant has been working with Indian exporters to help them identify key holiday shopping trends to bring in relevant products, support them with logistics solutions to get their inventory ready and guide them to market their products through a range of deals and advertising options.