Mumbai, Jan 30 (KNN) Khadi and Village Industries Commission (KVIC) that promotes the development of khadi and other village industries in rural areas is keen to advertise its products on railway trains.
Some of the articles that KVIC produces are khadi fabric, processed foods and vegetables, handmade paper, fibre products, honey, leather products, pottery, palm products, oils, soaps, agarbatti, matches, jaggery, processed cereal and pulses.
These products are manufactured in village industries, providing employment to rural artisans and thereby promoting self-reliance.
To market these products effectively, KVIC has called for bids from ad agencies who have sole rights of advertising on train panels, train wrappings; having a pan India presence to execute the campaign for KVIC on moving trains of different railway zones.
Indian Railways is one of the largest rail network in the world and it has been estimated that about 20 million people travel by train each day in the country. As many as 60,000 kms of tracks link 7500 stations. There are 5321 passenger trains and the rest are locomotives.
KVIC which comes under the purview of the MSME Ministry, Government of India, is in charge of planning, promotion, organisation and implementation of programs for the development of Khadi and other village industries in the rural areas in coordination with other agencies engaged in rural development wherever necessary.
Its functions also comprise building up of a reserve of raw materials and implements for supply to producers, creation of common service facilities for processing of raw materials as semi-finished goods and provisions of facilities for marketing of KVI products apart from organisation of training of artisans engaged in these industries and encouragement of co-operative efforts amongst them.
To promote the sale and marketing of khadi and/or products of village industries or handicrafts, the KVIC may forge linkages with established marketing agencies wherever feasible and necessary.