Mirah Group plans Rs 200-cr expansion over 3 years

MUMBAI: Mirah Group, which runs the food chains Rajdhani and Mad Over Donuts, is looking at investing about Rs 200 crore in the next three years to expand its food & beverages business in India and the overseas. 

The Rs 800-crore Mirah Group is also present in other verticals like hospitality and real estate. Under the food & beverages vertical, it operates brands like Rajdhani, Mad Over Donuts (MOD), 
Manchester United Cafe, Cafe Mangii and Falafel. 

"Currently, we have 37 outlets of Rajdhani spanning 16 cities in the country and one in Oman. Going forward, the plan is to expand in the top six metros...and we hope to reach 75 outlets in the next three years and will be investing around Rs 200 crore for this," Mirah Group Managing Director Gaurav Goenka told PTI. 

The group is also looking at taking Rajdhani, which typically serves Gujarati and Rajasthani cuisine, to overseas markets with focus on Singapore, Dubai, and London within this financial year, he added. 

"Mirah Group will 
invest Rs 200 crore in next three years. Of this, about Rs 65-70 crore will be spent on Rajdhani and the balance for our other brands," he said. 

For Mad Over Donuts, Goenka said the group will look at reaching 150 stores in the same time frame. "We are already at 45 outlets. MOD has a hub-and-spoke model, wherein we have a mother kitchen and it feeds the 
satellite stores. I think with MOD, we can easily open 150 stores in the next three years." 

MOD will make a foray into Chennai, Hyderabad and 
Kolkata in the next six months, followed by Gujarat next year, he said, adding these will be company-owned and operated stores. 

"We are targeting only the metros. We have realised that to grow a brand you need to go to the low-hanging fruits. Once we capture a major chunk of these cities, we will move inwards to other cities," Goenka said. 

The F&B (Food and Beverages) division had a turnover of Rs 125 crore last year. "Given the strong growth we have been seeing, I am confident of clocking a turnover of Rs 170 crore this fiscal," Goenka said. 

The Group, which is a franchisee for Manchester United Cafe Bar & Restaurant, is also looking at expanding the chain named after the UK 
football club. 

"We have four outlets and are looking at taking this to 25 in the next three years. Again, we are targeting only six cities," he added. 

Besides, the London-based Ping Pong Group had also announced its foray into the domestic market with Mirah. "The first store will be in Mumbai, which will come up soon," Goenka said. Ping Pong operates 13 restaurants across London, Sao Paulo, Dubai and Washington DC.