The company, which is a 50:50 joint venture between India's Umesh Modi Group and Italy's Illva Saronno, has recently launched its Rockford Reserve whiskey in 16 states.
"We are aiming to garner 1-2 per cent market share of the premium whiskey segment in the country in the current fiscal," Modi Illva India CEO Abhishek Modi told PTI.
The premium whiskey segment in India is estimated to be around 5-6 million cases per annum.
The company, which is a 50:50 joint venture between India's Umesh Modi Group and Italy's Illva Saronno, is also eyeing a turnover of Rs 300 crore in the next three years.
"We are expecting Rockford Reserve to do about Rs 150 crore business and the total revenues to touch around Rs 300 crore in next three to four years," Modi said.
The company, which had earlier launched a premium Vodka brand 'Artic' in the domestic market, is also looking to bring liquor brands of its partner Illva Saronno--Disaronno and Tia Maria into the Indian market.
"We have plans to bring these brands into India, but haven't fixed any date. Currently, our focus is at establishing Artic and Rockford Reserve in the market," Modi said.
Rockford Reserve, which is being manufactured at the company's Modi Nagar facility, is priced between Rs 720-750 in various markets.
"By next year, we plan to launch it (Rockford Reserve) in 4-5 new markets including North East and Bihar," Modi said.
The Indian liquor market is estimated to be around 270 million cases per annum with whiskey segment accounting for about 60-65 per cent of it.
Umesh Modi Group has interests in pharma, steel, sugar, cosmetics, power and entertainment. Illva is a diversified Italian group with interests in alcoholic beverages, wines, ice cream preparations, optical lenses and baked goods.