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No plans to raise camera prices as of now: Canon

KOCHI: Electronics major Canon India today it had no plans to raise the price of its cameras as of now, despite rupeedevaluation impacting its costs in a big way. 

"The rupee devaluation was a 'very tough' challenge. It has created a big impact on our costs. 

"The import costs have gone up close to 15 per cent since last 2 months and we have increased the price of various products, including printers and copiers. However, for cameras we have not hiked prices," company's Executive Vice President Alok Bharadwaj told reporters here. 

"Unless rupee devalues phenomenally, we will not think of increasing prices of cameras. Currently, we are keeping the same price," he said. 

Canon's revenue target for this year was flat at Rs 1,850 crore, the same as last year, Bharadwaj said, adding, this was due to a 30 per cent decline in turnover from compact digital cameras and 13 per cent in Laser printers. From Kerala, the company was eyeing Rs 100 crore sales turnover this year. 

Pointing out that Digital SLR is the new found anchor for photography industry in India, he said Canon sees a big momentum in the category. 

The company is focusing on marketing efforts to see the DSLR market of 2.5 lakh units doubles in two years, which will further help in growing Canon's DSLR business contribution to 80 per cent of total camera business by 2015, Bharadwaj said. 

Kerala has shown the highest growth rate of 40 per cent, he said. 

Canon was looking at a close to rs 500 crore business from Digital SLR this year nationally, including rs 50 crore from Kerala. 

Kerala has been the foremost contributor with 85 per cent of the total camera business for canon in the state. There are now 81 products on display at the Canon stores. 

The new marketing approach of creating variants with combos of lenses and bodies of DSLR is yielding good results, he said adding there are 29 such variants. 

Canon launched 'Pixma inkjet' printer range as part of 'Nam' promotion. 

As part of its plans to positioning itself from niche to masses, canon would also woo 
women, mothers and kids to the digital SLR (Single Lens reflex) segment.