KOLKATA: Kolkata-based Pailan Group on Monday entered the Maharashtra market with its popular product POTO potato flakes along with three new exciting ready-to-cook products - aloo Tikki, aloo bonda and aloo cutlet.
Speaking on the occasion, Pailan Group chairman, Apurba Saha, said: "After our success in other parts of the country, we decided to introduce to Maharashtra our flagship product, Poto potato flakes and the add-on variants. The brand is gaining from strength to strength and today's launch only reflects our most sincere efforts to take all the POTO brands pan-India. I am sure, with the launch of these three products, Pailan Group is set to redefine the way you looked at fast food. No doubt, the Poto products will turn snacking into a memorable experience at home and outside in this part of the country."
The Poto brand is being endorsed by brand ambassadors like Indian cricketing icon Sunil Gavaskar, eminent film actresses Paoli Dam and Rituparna Sengupta, and former Indian football captain Baichung Bhutia.