P&G, whose products include Tide detergentand Duracell batteries, is contemplating the shape and size of the $3-billion (Rs 16,000-crore) contracts that it awarded in 2003 to EDS, which is now owned by HP. People familiar with the US-based company's plans said the reason for P&G's rethink is that it wants to have direct control over crucial portions of the technology piece with implications for its competitive positioning.
While P&G's move does not indicate a trend against outsourcing, the fact that a major technology spender is considering such a move is not good news for India's IT industry, which is forecast to grow just 12-14% in 2013-14.
So far, the part US government-owned General Motors and credit card company American Express are the only other big MNCs that have taken outsourced work back inhouse.
P&G's decision to explore the possibility of reducing outsourcing comes at a time India's $76-billion (Rs 4-lakh crore) IT exports sector is facing uncertainties in the US, its biggest market that contributes about 60% of revenues.
Amount of Work to be Shifted Undecided
"P&G relies on a global network of strategic partnerships. The work evolves regularly to best meet the needs of our business, and ultimately, our consumers. Given the vast and varied relationships, we do not comment or speculate on specific partner contracts or negotiations," a P&G spokeswoman told ET.
A person familiar with the ongoing contract renewal negotiations - Tata Consultancy Services, Infosys and Wipro are in the running for deals - said the final percentage of work to be shifted inhouse is yet to be determined. Only a small portion of finance and accounting-related BPO work had been awarded so far, to EDS.
Contracts worth nearly $100 billion (nearly Rs 5,40,000 crore) are up for renewal this year, according to outsourcing consultancy Everest Group, and companies such as Tata Consultancy Services, Infosys, Wipro, Cognizant and HCL Technologies are hoping to wrest away chunks of the deals from multinational incumbents, including HP, IBM and Accenture.
A senior sourcing advisory executive said that as the multi-billion dollar technology contracts outsourced in 2000-03 come up for renewal, some companies are not averse to revisiting the 'build versus buy' proposition, especially as enterprise technology is changing rapidly and external service providers too are going through a learning curve.