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Philips looks to up personal care products assembly in India

NEW DELHI: Consumer durables makerPhilips India on Monday said it is looking to increase local production of personal care products in the country starting with assembly of its hair dryers from Himachal Pradesh. 

The company that sells a range of hair dryers priced between Rs 725 and Rs 1,995 had started producing a few models of the item at Baddi under a contract manufacturing agreement. 

"Gradually, we are looking at more localisation of personal care products...We have just started the assembly of hair dryer, so the next product may be localised next year," Philips India Director Marketing (Personal Care - Consumer Lifestyle) 
Aarushi Agarwal told PTI here. 

She, however, did not share details about the future product saying nothing has been finalised. 

"More localisation will depend on the response to the hair dryer and that is why nothing is expected this year. Logically, big volume products are localised first in any industry," Agarwal said. 

In the personal care segment, Philips India's major volume drivers are hair styling and trimming products, she added. 

When asked if the company will roll out the products from its own facility in India, Agarwal said: "Gradually we will get the technology and then we will have our own plant for the personal care segment." 

Talking about new products, Agarwal said Philips India will launch a range of five new men's grooming products this week, priced between Rs 1,195 and Rs 3,595.