GANGTOK: Sula Vineyards, the country's largest wine producer, has decided to venture into Sikkim's wine market.
Sula's wines, distributed by Overall Traders -- Sikkim's largest distributer -- will now be available at all leading retail outlets, restaurants and hotels.
Sula's entry with a variety of wines will cater to a discerning North-East Indian audience residing in a society that observes very keenly the benefits of wine for health and celebration.
"We have a large range of wines in our portfolio and the time is right to foray into the Sikkimmarket. The market shows great potential and we look forward to a good run in Sikkim.
"We are pleased to be partnering with Overall Traders. With their support and expertise we look forward to growing our wine with them here in Sikkim," said Deepak Bhatnagar,Executive Vice President (Sales and Marketing), Sula Vineyards.
Sula Vineyards enjoys 70 per cent market share in India and exports its wines to 20 countries across Asia, Europe, Middle East, United States and Canada. Their wines have won many awards, most recent being a Silver Medal at the Decanter Asia Wine Awards.