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Titan will now make helmets, perfumes

Country's leading watch, jewellery and eyewear maker Titan is set to make helmets in its new avatar as a Company instead of Industry with the star logo as its new identity.

"As part of our strategy to foray into unorganised and underserved segments in retail space, we will enter the helmet market in early 2014, with a superior quality product to ensure safety and comfort of two-wheeler riders," Titan managing director Bhaskar Bhat told reporters in Bangalore on Wednesday.

Though there are a number of helmet makers in the unorganised sector across the country, their market is fragmented and their products are not eco-friendly for millions of motorbike riders in hot and humid conditions.

"The potential for quality and branded helmets is huge in the absence of eco-friendly products in tropical conditions. We will design and engineer a helmet that is not only protective, but also comfortable to all riders," Bhat said.

The company will, however, not manufacture helmets but source them from vendors in the sector and market them under its Titan brand.

The 25-year-old company also plans to enter into fragrance market in the near future.

A joint venture of the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), the company posted a turnover of Rs.10,009 crore in the last fiscal (2012-13), registering 14.5 percent annual growth.