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Tribhovandas Bhimji Zaveri kicks off special sales drive in Bengal

KOLKATA: Jewellery retailerTribhovandasBhimjiZaveri Limited (TBZ Ltd), is organising a bangles and chain festival at all its showrooms in West Bengal to push up its sales in the state. During this festival which ends on July 20, 2013, TBZ offers a wide range of gold bangles and chains against the exchange of jewellery and a special offer of Rs 1,500 off per 10 gms on making charges. 

This sales offer will be available at all TBZ's showrooms in the state of West Bengal, offering most preferred, fast moving and common categories jewellery items which can be worn regularly irrespective of any specific occasions. The company will offer a wide variety of bangles and chains at varied price points to meet the taste and demands of customers, preferably young females. The festival will showcase a range of intricately designed bangles and chains that seek to fulfill the aspirations of all customers. 

Mr. Kiran Dixit, head-marketing, TBZ said, "This product category of bangles and chains is the most preferred and fast moving category in the targeted markets. We want to target the pre-festive season and other impulsive bargain hunting buyers through this exchange offer campaign. TBZ aspires to target educated 
women of today, who have purchasing power and the propensity to buy when they get a good deal. These customers use this jewellery on several occasions in their professional and social life including kitty parties, family gatherings, social functions and get-togethers. 

They are very particular about their attire and accessories and always look for options. They would love to grab this opportunity to exchange their jewellery to buy new bangles and chains at discounted making charges. She would love to have different designs for different occasions like casual, formal & party wear, etc." 

TBZhas also tied up with leading Indian and international banks to provide convenient 
EMI(equal monthly installments) schemes to all customers. Customers can choose convenient 3-month, 6-months,9-month and 12-month schemes at 26 TBZ stores in 20 cities across 7 states in India. 

TBZ will offer bangles in plain gold, machine made bangles, handmade bangles, bangles with meenakari, bangles with colour stones, kundan, and many more. Besides, there will also be on offer machine and man-made chains, chains in rhodium polish, chains in white gold, thick designs, Nawabi chains, delicate once for the small pendants, among other varieties. Jewellery is an integral part of any festival. Customers want variety in designs as they want to choose the best as per their taste and liking. 

At present, TBZ has 26 showrooms in 20 cities across 7 states including Maharashtra, Gujarat, 
Madhya Pradesh, Kerala, Andhra Pradesh, Chhattisgarh and West Bengal.