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UAE has 15 top brands in middle east

The UAE has 15 brands out of the top 50 brands in the Middle East region, with the total brand value touching $14.5 billion, according to a study.

The study by Brand Finance, the world's largest independent intangible assets and brand valuation consultancy, said the value of the UAE brands constitutes 37 percent of the total value of $39.33 billion of the top 50 Middle East brands.

Emirates (brand value of $4.1 billion), Etisalat ($3.4 billion), Emaar Properties ($468 million) and DP World ($681 million) feature in the list.

According to the study, Etisalat is the most valuable telecom brand in the Middle East, followed by STC. Etisalat's Saudi brand Mobily had the highest growth at 55 percent.