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Street Address: Haryana

City: Gurgaon

Province/State: Haryana

Country: India

Additional Information

Business Details: Indian Rural Arts and Crafts

Business Type: Manufacturing Sector

Keywords: Eco Friendly products Gifting and stationery products Home Decor Rural Arts and Crafts

Office Location: Haryana

GRAMART as an aggregator firm, provides a platform to various rural tribal artisans across the country, to showcase their unique collection of products made out of handmade ecofriendly paper and other rescued materials.

The primary objective is to engage with the BoP (Base of Pyramid) segment of the society and aims to bring them into this value chain. It provides them with an alternative source of livelihood. Primary GRAMART is involved two major areas: -

1. To promote and market linkage of Indian rural tribal handcrafted products made by rural tribal artisans to niche market and catering to aspirations of new generation lifestyle consumers.

2. Provide training to artisan in preparing better quality handmade recycled paper and paper products and eco lifestyle products, using better techniques and equipment’s

Vision : Livelihood Creations and market access to producer groups.

Mission : Scale-up and establish” GRAMART” as a premium eco lifestyle and handcrafted brand produced by Tribal artisans for the new generation consumers.

Objectives :-

· Develop/Create global market access for exclusive lifestyle products produced by rural artisans in India.

· Creating and sustaining livelihoods for marginalized communities/groups/artisans

· Scale up skill of rural artisans for new generations design and quality products as per market trend through training module.

Environment Scan:-

Social :-

· Trends - socially responsible customers

· Preference for environment supporting brands

· Bent towards ethical and ecological responsible products, make a difference in the lives of makers, the makers’ stories are as important as the products

· Demand for exclusive high quality products

· Reduce plastic, use paper carry bag

· Increasing awareness for environment friendly products – environmentally conscious.

Objectives :

1.To know the rural products directly connected to different markets or marketing stages.

2.To know the industry role to cover the rural products for good market linkages.

3. To know the scope and opportunities of rural products and its market linkages.

To make an effective market linkage, Gramart have to play as an engine of market, which can generate a brand image of the rural products. This initiative of Gramart will also strengthen the backward and forward linkages of the rural market, besides, accelerating the innovations of the rural products. In micro level, it is observed that to create a sustainable market linkage for rural products, Gramart can develop an ecosystem of Self Help Groups (SHGs) by involving the local communities through village level empowerment. Under this paradigm, Gramart can create a network with viable marketing channels covering all the linkages from villages to the global level