Our Story

A passionate first generation entrepreneur Manendra Singh (ran venture of logistics and fashion apparels) was hustling to explore problem, gap and opportunity to solve and bring sustainable impact in lives of millions. When he took a break and spent sometime in village near to Agra then his emotions touched with agriculture and he fell in love in solving problems of agriculture and farmers. He decided to work on unconventional crops to uplift lives of farmers which can create small dent and can contribute in economy of country. He started learning on medicinal and aromatics plants in late 2017. He planned to start its farming to increase dimension of learnings in this domain and started motivating other farmers towards aromatics crops. In 2018, these efforts gave birth to Yathaavat which blends passion and essence to soothe, heal and enhance customer experience by keeping health, safety and wellness at the centre. Currently, we are involved in Ayurveda and essential oils and their hydrosols.

Team

Yathaavat founded by Manendra Singh. Now, we have 100+ farmer clusters across the country. We have mentors from aromatics industry, agriculture universities, IITs, etc.

Vision

To be globally admired Medicinal & Aromatics brand that enhances the quality of life of all stakeholders.

Mission

1. To build bridge between producer and consumer.
2. Stewardship towards nature, agriculture, Ayurveda & essential oils.
3. High-quality, purity, and affordable Ayurveda & essential oils.
4. Farming with high ethics and standards.
5. Sustainable impact on community we touch and love.

Values

Accessibility
Responsibility
Optimistic
Mindfulness
Adaptability
Technology Driven
Innovative
Customer Focused
Sustainability